"It's content in service of your customer, rather than trying to sell to them directly," says Erika Heald, a business-to-business (B2B) content marketing expert and consultant with more than 25 years of experience. "You use your expertise to provide them with informative and interesting things, so you build a relationship over time-rather than simply having a transactional customer experience."
A successful content marketing program can be a major boost for ecommerce businesses looking to stand out, resonate with audiences, and build long-term customer relationships. But they take effort to build and sustain. This is where tools come in-they can help you streamline your process.
Content marketing tools are software that can help you with your content marketing efforts, from asset creation to measuring performance and return on investment. Content marketing assets span channels and formats, including everything from educational blog posts, ebook guides, video content, expert Q&As, helpful social media posts, and more.
Good tools will help you be more efficient and create better materials, whether you're writing a blog post, editing images, or even creating videos. Artificial intelligence-specifically the mainstreaming of generative AI -has fueled the development of new content creation tools (or the advancement of existing tools) to make writing and publishing content easier than ever.
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