Every entrepreneur aims to create a business that attracts consumers to their product and service and makes them a profit. Taking advantage of annual events like Small Business Saturday can help provide a boon to entrepreneurs who need cash flow.
Create a marketing strategy that includes who you will target in advance of Small Business Saturday. Perhaps you can run an email campaign targeted at customers who have purchased in the past but have not purchased again in the last six or 12 months.
Don't Wait Until The Last Day. Avoid trying to reach out to your customers so close to small business Saturday that they already have plans and will not be able to purchase from your business. If your business isn't an impulse-buy type of business, then customers will need to think about how they want to plan their spending.
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