During Covid, we spread ourselves thin with auxiliary services, causing market confusion and a decline in revenue. It is hard to be good at everything or be the solution for everyone. So, we redefined our target audience and our preferred level of service, and doubled, then tripled down.
A common pitfall among entrepreneurs is the lack of a comprehensive brand beyond just a logo. This is a great opportunity to dive into your product or service, core values, ideal customer profile, origin story, and market research to not only craft your brand but 10X your business.
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