Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws, not to mention the fast-approaching cookieless future, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.
First-party data advertising uses information collected directly from your company's customers or users to personalize and target advertising efforts. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.
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