"Brands like Aldi have seen their profits and following skyrocket thanks to carefully crafted campaigns that resonate with audiences well-versed in the social media landscape."
"This is a remarkable example of how social media advertising can break out of screens and have real-world implications," says Mark.
"The Christmas adverts featuring a talking carrot - Kevin - have become a holiday tradition, just like Coca-Cola's advert."
"In response, Aldi took to social media platforms such as Twitter to protest with the hashtag #FreeCuthbert, creating engaging content that resonated with the public."
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