3 ways to get the most out of your DOOH campaigns with enhanced targeting and attribution
Briefly

from www.thedrum.com11 months ago
The playing field, however, will level across ad channels, especially as the programmatic digital out of home (prDOOH) industry invests in building tools that help buyers better tap into data for DOOH campaign planning and measurement.
www.thedrum.comhttps://www.thedrum.com/open-mic/3-ways-to-get-the-most-out-of-your-dooh-campaigns-with-enhanced-targeting-and-attribution
Ad tech developers, agencies, and brands are collaborating to uncover more data-driven DOOH targeting and retargeting strategies and gain measurable insights into DOOH campaign performance, prompting a paradigm shift from location-first to audience-first targeting.
www.thedrum.comhttps://www.thedrum.com/open-mic/3-ways-to-get-the-most-out-of-your-dooh-campaigns-with-enhanced-targeting-and-attribution
Read at www.thedrum.com
#online-advertising #dooh-industry #data-driven-strategies #third-party-cookies #targeting-strategies
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