3 ways brands can build trust with privacy-concerned consumers | MarTech
Briefly

from MarTech9 months ago
Several winning strategies emerged: 50% made a purchase from an email, 84% appreciate personalized offers, and 77% value data privacy for brand loyalty.
MarTechhttps://martech.org/3-ways-brands-can-build-trust-with-privacy-concerned-consumers/
51% are frustrated by irrelevant content, 61% find indirect tracking like third-party cookies creepy, and 63% distrust social media advertising.
MarTechhttps://martech.org/3-ways-brands-can-build-trust-with-privacy-concerned-consumers/
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#digital-marketing #consumer-behavior #privacy-regulations #customer-loyalty
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