3 ways advertisers can support sustainable behavior change with their work
Briefly

Advertising has the power to positively influence consumer behavior, promoting sustainability in the messages they put out in the world.
In five years, three quarters of respondents will only want to spend money with companies practicing sustainable advertising.
78% of consumers want to buy from environmentally friendly companies, but struggle to identify them.
Great storytelling in ads has the power to move people to action in sustainable ways.
Read at The Drum
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