Generation Z, defined by those born from 1997 onwards, has experienced significant economic changes as they enter the workforce, including the pandemic and inflation. This new generation is highly aware of their financial choices and leans towards digital payment methods. To reach Gen Z effectively, brands must adopt modern payment options, streamline the purchasing process, and refine their influencer marketing strategies, avoiding inauthentic engagement. Understanding and addressing the unique preferences of Gen Z consumers is critical for companies seeking to connect with this influential demographic.
Offering dynamic, tech-friendly payment methods lets Gen Zers know that you're in touch with their needs.
Social media influencers aren't going anywhere... Gen Z sees through talking points and cringe-worthy calls to action.
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