In recent years, mobile phones have transformed from a cutting-edge communication technology into indispensable devices we use daily, indicating their significant presence in our lives.
Due to our strong attachment to these devices, mobile ads play a vital role in modern marketing strategies, making it essential for brands to stand out creatively.
54% of consumers express a desire for more videos from familiar brands, showcasing a critical need for marketers to leverage video for brand engagement.
Traditional ads are losing their appeal while video advertising employs visual storytelling to create personal and emotional bonds between consumers and brands.
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