Most of the time, this is to the detriment of getting real, valuable engagement. While these numbers might look great on a stat sheet, they don't always translate into actual conversions.
Too much marketing is disruptive. We're constantly asking people to stop what they're doing... It's no wonder people drop off before completing the journey. The key to higher conversions is making your offer frictionless.
Instead of linking to a landing page and asking users to fill out a form, ask them to simply hit "reply" to an email if they're interested. You remove the friction of clicking through and filling out more information.
If your audience spends most of their time on Instagram or Facebook, don't send them to a different website. Use in-app messaging to have direct conversations with them.
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