Retail media networks are rapidly expanding in the convenience store industry, with major players like 7-Eleven leveraging their vast customer bases and advertising capabilities.
7-Eleven's Gulp Media Network aims to reach over 12,000 stores by the end of 2025, significantly increasing ad inventory available for consumer goods brands.
With global spending on retail media networks expected to soar to nearly $166 billion by 2025, the c-store industry is strategically positioning itself within this lucrative market.
7-Eleven initially launched Gulp Media with display and connected TV ads, expanding into in-store advertising to capitalize on its daily reach of 12 million shoppers.
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