Ecommerce marketing is the practice of using promotional tactics to drive traffic, convert visitors into customers, and retain them post-purchase, which includes on and off-site strategies to increase brand awareness and sales.
The article provides 21 practical ecommerce marketing ideas such as SEO investment, influencer campaigns, marketplace selling, TikTok strategies, PPC, upselling, email campaigns, live chat, content marketing, personalization, and rewarding loyal customers.
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