Research shows that 95% of CIOs believe partnering with CMOs enhances customer experience, and 93% see an improvement in innovation when they collaborate.
Customers demand a balance of privacy and personalization, posing challenges for CIOs and CMOs to create frictionless and hyper-personalized experiences with real-time data.
The convergence of CIO and CMO roles is essential for brands to thrive in 2025, focusing on synergy and collaboration to enhance customer experiences.
CIOs' expertise in data governance combined with CMOs' marketing savvy allows for data-driven strategies that improve customer understanding and overall experience.
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