According to a September 2024 study by Integral Ad Science and YouGov, almost a third of US digital media publishers face significant challenges with risky content and audience monetization.
Survey results indicate that publishers have heightened concerns about contextual targeting, monetizing with or without social platforms, and scaling audience extension for 2025.
The collaboration between various platforms to found Thrive reflects a shift towards AI-driven content moderation strategies, aiming to identify and handle problematic content more effectively.
TikTok's decision to lay off content moderators highlights the trend towards greater automation in content moderation, signaling a significant change in the approach to managing risky content.
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