A September 2024 study indicates that US digital media publishers are increasingly concerned about risks in contextual targeting and audience extension, with 29% citing these as major challenges.
The 2024 survey responses show a notable rise in anxiety over scaled audience extension, which jumped from 19% to a significant proportion of respondents expressing concern this year.
Content moderation strategies are evolving to address risky content, with AI integration becoming more prevalent, highlighting a shift in how platforms manage content quality.
The founding of Thrive, a signal sharing program aimed to identify problematic content, marks a significant collaborative effort among platforms to improve content moderation.
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