Every company from retailers to banks are looking to cash in on ad revenue, highlighting a significant trend toward monetizing retail media using first-party data.
Advertisers are expected to spend $140 billion globally on retail media this year, with Amazon capturing a staggering $104 billion of that total.
Non-retailers like United and JPMorgan Chase have jumped into advertising to entice brands with prominent placements, illustrating how pervasive retail media has become.
With 74 million members, CVS Media Exchange banks on data from its ExtraCare loyalty program, showcasing the importance of leveraging first-party data in retail media.
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