The article discusses 10 unrealistic predictions about the future of marketing technology (martech) by 2025, highlighting that costs will rise and complexities will persist. Key issues arise from the dominance of established martech vendors, which stifles innovation by startups. Furthermore, while AI's role in creating content is promising, it still requires human intervention to ensure quality. The notion of automatic campaign optimization is also critiqued, as it often falls short of expectations, necessitating ongoing human management. Overall, the article aims to provide a realistic view of future trends in martech.
Every year, the martech world is flooded with bold predictions about what's next. But let's face it: some of those predictions are never going to happen.
Martech software keeps getting more cumbersome and expensive, and we're all going to spend more on martech tools this year - and probably for years to come.
AI just isn't good enough. It still needs an editor with a flesh-and-blood brain to ensure real-world context.
The relentless increase in complexity alone will ensure that martech stacks never get smaller.
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