Despite an uncompetitive game where the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, Super Bowl LIX attracted an impressive viewership of approximately 126 million. This marked a slight increase from the previous year’s record. Free streaming on Tubi contributed to this high audience, targeting more casual fans. Early data indicated significant viewership, peaking at 135 million during a particularly thrilling second quarter, though the game's lop-sided nature caused some tune-outs in the second half. The Super Bowl has maintained over 100 million viewers since 2009, reflecting its enduring popularity.
The Super Bowl may have developed immunity against a terrible game. Despite the lopsided score, early data suggests it attracted record viewership.
The availability of a free streaming platform like Tubi likely brought in more casual fans, as it had 97 million active users in January.
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