LinkedIn is emphasizing the importance of video content, as evidenced by a 36% increase in video watch time year-over-year. In response, they have introduced the "Create Video" newsletter to assist users in enhancing their video strategies. This bi-weekly resource offers video creation tips, successful examples, product updates, and links to training courses tailored for LinkedIn. Short, engaging videos between 30 seconds and 2 minutes are encouraged to capture viewer attention, along with effective hooks to kick off content. Overall, this initiative aims to elevate user engagement in video creation on the platform.
If you're serious about growing your LinkedIn presence, you probably should be, with LinkedIn's overall video watch time up 36% year-over-year.
LinkedIn has launched its "Create Video" newsletter, through which it will share video tips and usage insights to help guide your video content approach.
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