Lucy Blakiston, a 27-year-old entrepreneur, has successfully founded Shit You Should Care About, a media company aimed at making global news and issues accessible to younger audiences. By curating digestible snippets of news across social platforms and maintaining a relatable persona, she has attracted nearly four million followers and over 80,000 newsletter subscribers. Initially launched as a blog in 2018, the platform resonates particularly with users who face declining trust in traditional media. Blakiston’s unconventional approach, which includes vibrant attire and straightforward language, has gained attention from many high-profile individuals.
"Lucy Blakiston thrives on being underestimated. By dressing in colorful outfits to tech events, she surprises audiences with her deep knowledge in global issues."
"Shit You Should Care About cuts through the noise in media, making global issues and news accessible to younger audiences through social media and online platforms."
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