McDonald's has launched a new advertising campaign featuring minimal branding, showcasing its breakfast offerings with cinematic visuals and music. The spots emphasize the products without mentioning the brand or using visible logos, capitalizing on research that indicates consumers can identify these items without overt branding. The campaign includes various formats such as TV, radio, and social media, using McDonald's audio logo to resonate with audiences. Creative directors James Hodson and Jason Keet express the campaign's philosophy of letting the product speak for itself through familiar shapes and textures.
There's nothing on earth like a McDonald's breakfast. You can spot a McMuffin from miles away. Think of a hash brown. We bet it's a McDonald's hash brown.
The spots end with 'Breakfast, done properly' and while they don't feature a graphic logo, they do include McDonald's famous audio logo, which is a clever move for anyone not so familiar with McDonald's.
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