The article emphasizes the importance for lenders and mortgage professionals to grasp their buyer pool's evolving preferences to effectively attract and support qualified borrowers. As highlighted by the 2025 ServiceLink State of Homebuying Report, 47% of respondents plan to purchase a home this year, with millennials and Gen Z leading the charge. While concerns about prices and mortgage rates persist, buyers are showing a clear preference for larger homes with more space. This article urges industry professionals to look past mere numbers to understand the tangible and intangible needs of today's homebuyers.
Every lender, originator, mortgage broker, or loan officer needs to understand their buyer pool's evolving desires and financial thresholds to effectively attract and assist them.
In the U.S., 47% of respondents plan to buy a home this year, showcasing a strong desire for homeownership that spans multiple generations.
While soaring prices and high mortgage rates deter buyers, a deeper understanding of their needs reveals what they truly want in their homeownership journey.
Today's buyers, especially millennials and Gen Z, prioritize having larger homes with more space, marking a significant trend in their homeownership preferences.
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