The Live Más Café, recently launched by Taco Bell in Chula Vista, features a variety of specialty drinks aimed at disrupting the beverage industry, offering unique flavors such as Tropical Mango and Cinnavanilla Coffee. Taco Bell's innovative approach aligns with a broader trend termed the 'beverage boom,' where restaurants are exploring unique drink-focused concepts to attract a wider customer base who increasingly seek flavorful yet affordable indulgences.
Taco Bell announced, 'This new model highlights Taco Bell's plan to disrupt the beverage industry with a Taco Bell twist.' This statement underscores their intent to redefine beverage offerings while maintaining a connection with their traditional food menu, indicating a strategic shift towards diversifying their product range to include more specialty drinks.
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