McDonald’s has launched its Chicken Big Mac, featuring two juicy tempura chicken patties instead of the traditional beef, garnering positive initial feedback from customers.
The Chicken Big Mac mirrors the structure of the original Big Mac, including American cheese, shredded lettuce, pickles, and the signature Big Mac sauce, maintaining a familiar flavor.
While the Chicken Big Mac matches the price of the traditional Big Mac at $6.29, it expands McDonald's chicken offerings, which include lower-priced alternatives like the McChicken.
The launch included a social media campaign with influencer Kai Cenat and a customer poll via the app to gauge if the Chicken Big Mac deserved its name.
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