"The researchers found that analysts consistently undervalue companies with significant numbers of trademark registrations in the analysts' earnings forecast."Brands - legally protected as trademarks - have value.We all understand that intuitively.Registering brands as federal trademarks also provides significant legal benefits, such as the presumption of ownership, validity, and nationwide priority in the mark.
#researchers #significantly #application #applications #competitors #registration #recent-study #profitability
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