How two-way texting aids in student support and retention
Briefly

Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear."Our students were overwhelmed by the number of emails they received each week and were eager to connect more with counselors, instructors and student support professionals in a one-on-one capacity," says Jamie Whittington-Studer, a communication research consultant at Moorpark, one of three colleges in California's Ventura County Community College District.
Read at Insidehighered
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