Electrolytes are increasingly featured in food products and promoted by influencers, creating a booming market despite no significant changes in daily mineral requirements for the general public.
The global demand for flavored and functional water reached $50.3bn in 2022 and is projected to soar to $112.6bn by 2030, highlighting a significant trend in hydration products.
Influencers like Logan Paul and brands like Liquid I.V. are driving the popularity of electrolytes, marketing them not just for athletes, but as trendy parts of daily hydration routines.
With companies seeing a surge in sales, consumers are being led to believe that electrolyte mixes are essential for everyday fitness, despite the normal mineral intake needs remaining relatively unchanged.
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