A clear-cut value proposition must demonstrate what's in it for the consumer you're targeting, and you have to understand the persona of your target audience.
When making your appeal, you have to establish both credibility and trust, which is why your brand's unique value proposition and key differentiators are crucial to define.
In today's world, where attention spans continue to shrink, it's important to be concise and focused in your sales pitch.
Attributes of a poor sales pitch include no personalization, lack of empathy, and an inauthentic tone, which disconnects with the audience.
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