The article discusses the importance of proactively driving organizational transformation by creating controlled crises. The author's experience shows that organizations often falter during real crises due to their lack of preparation. Instead of relying on external disruptions to prompt change, businesses should continually assess their vulnerabilities and innovate preemptively. This mindset shift fosters resilience, innovation, and readiness to adapt to inevitable market challenges, ultimately leading to more successful outcomes.
I've learned one counterintuitive truth: waiting for a crisis to drive transformation is a losing strategy.
What if we looked at our business model every day and asked, 'How could this be destroyed by competitors, market shifts or innovation?'
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