Recent months have seen fintech companies like Public, Acorns, and Copper Banking strategically enhance their applications to broaden their customer base and strengthen business models. Public launched its AI-powered chatbot, Alpha, as a standalone app to reach a global audience instead of just U.S. investors. This reflects a shift towards supporting younger investors' preferences for self-managed portfolios complemented by AI. While Alpha currently assists users with market insights, plans for portfolio management capabilities are in the horizon, indicating an evolution in public investing.
Last year Public's co-CEO and co-founder Leif Abraham said that the firm is planning on actively leveraging younger investors' DIY preference. "As they grow their wealth, only parts of their portfolio will be managed..."
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