Reddit's CEO, Steve Huffman, identified two categories of users: Scrollers, who engage with community discussions, and Seekers, who search for specific information via Google. To cater to Seekers, Reddit launched its AI-powered Answers feature, which surfaces direct responses and summaries from existing posts. This product has gained 1 million weekly active users since its beta launch and has expanded internationally. Reddit plans to integrate Answers more deeply into its platform, aiming to enhance the user experience, especially for newcomers seeking information.
"Up until very recently, we haven't built a product for them. Those users are not coming to Reddit for a community in that moment. They're coming for an answer."
"Reddit's Answers product already has 1 million weekly active users since it launched in beta in December. Last month, Reddit expanded Answers beyond the U.S. and into Australia, the U.K., Canada, and India."
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