Julie Szudarek, CEO of Self Financial, is making strides in financial inclusion by focusing on customer-centric values and innovative product strategies. With over 20 years of leadership experience from various customer-focused roles, she has introduced a vision that intertwines business growth with meaningful customer impact. Szudarek emphasizes understanding customer needs through testimonials and has decoupled products to lower barriers for financially vulnerable Americans. Her efforts have resulted in significant customer satisfaction, demonstrating the effectiveness of her leadership in addressing persistent credit access challenges.
We start many of our all-hands meetings, and every single one of our board meetings, with customer testimonials and really understanding who it is that we're serving.
We saw so much demand from customers who maybe didn't want this credit card or didn't want that specific product bundled with other services.
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