Chintan Shah discusses the common issue among communication agencies where they excel in delivering results for clients but neglect their internal marketing strategies. This prioritization problem can hinder agency growth, limit talent recruitment, and weaken competitive positioning. He emphasizes the necessity of budgeting confidently for growth, equating internal expenditures with client expectations. By investing appropriately, agencies can effectively elevate their own brand presence. Shah advocates for assigning resources to marketing efforts and holding team members accountable to improve results while maintaining client success.
To get the results you want to grow your agency, you must budget accordingly. Start by defining your agency's growth goals... budget with your goals and expectations in mind.
Agencies that overlook their own marketing lose ground in competitive positioning, limit their pipelines and create barriers to recruiting top talent.
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