At the Fast Company Grill during SXSW, executives from Weverse, Crunchyroll, and Wattpad/Webtoon discussed strategies to build strong fanbases. Joon Choi from Weverse emphasized the critical role of authenticity in connecting artists with fans. Aron Levitz stressed the importance of adapting brand identity across various platforms, suggesting that companies test and explore different personas. Gita Rebbapragada highlighted the need to appreciate diversity within fandoms, warning against viewing them as monolithic entities. Collectively, they provided valuable insights into fostering genuine connections with consumers.
Joon Choi emphasized that fandoms thrive on authenticity, stating, "If an artist isn't authentically connected to their fanbase, then a platform like Weverse just isn't for them."
Aron Levitz highlighted the importance of brand identity on social media, saying, "You can think like a tech company and do some A/B testing to really understand what could your brand be."
Gita Rebbapragada pointed out that understanding the diversity within fanbases is crucial, noting, "When [you] think about a specific fandom as a monolith, you will fail."
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