The founder of PostcardMania, starting with minimal resources, emphasizes the importance of strategic marketing for business success. Through organic growth, the company now generates over $100 million annually. The founder is dedicated to empowering small business owners, believing that collective success strengthens the economy. Key advice includes identifying effective marketing strategies and maintaining commitment to them, underscoring the long-term nature of building a successful business. The article reflects a journey from a small startup to significant growth fueled by robust marketing practices.
I never took any investment capital, and our growth was completely organic. The "secret" to our success was that we consistently marketed, and we marketed a LOT more than our competitors did.
If you follow these two main marketing principles... Discover which marketing methods work best and stay committed to them.
It takes time to build a big business. A massive part of the process is figuring out which marketing strategies bring in the most leads and the most revenue.
I always try to do what's best for my company, but my driving force is helping small business owners succeed because I want them to win.
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