A recent survey indicates that 41% of U.S.-based enterprise brands plan to utilize Amazon-sponsored programs like Vine and Born to Run to enhance sales in 2025. The Jungle Scout survey, involving nearly 1,500 Amazon vendors and sellers, found a positive outlook on these initiatives despite not capturing the entire marketplace. Born to Run is an exclusive program allowing vendors to request specific purchase orders from Amazon to support expected sales, reflecting brands' strategies to bolster inventory and revenue through these tailored support mechanisms.
"More than four in 10 respondents from enterprise-level businesses ticked the 'Born to Run/ Vine / Amazon Programs' box for planned growth channels in 2025."
"Born to Run lets the vendor...request purchase orders from Amazon and specify the anticipated unit sales in 10 weeks of a given product."
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