The landscape for young athletes has significantly evolved, with social media now facilitating connections that previously relied on in-person meetings. Boogie Fland, an 18-year-old point guard, has become a prime example of this shift. By establishing an LLC and gaining financial literacy early on, he manages his brand and sponsorships proactively. Unlike previous generations, Fland began taking endorsement deals during high school, reflecting how rising athletes now operate as entrepreneurs before they even turn 21.
Fland isn't exaggerating when he says "young." The New York native landed his first NIL deal with Spreadshop at just 15 years old, during his sophomore year at Stepinac High School, making him the first high school player in NY with an NIL deal.
Boogie has been financially literate for two and a half years. We set up an LLC from the start, and he learned about business expenses and deductions.
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