Your customers are the foundation of your success. What's best for your customer is best for your business, and what benefits your customer will ultimately benefit your business. Every decision and move you make should reflect their needs, wants and pain points.
When you truly listen to your customers so they feel heard and supported, you can shape your products, services and overall business model to consistently deliver value.
It wasn't easy, but from the early stages, I committed to growing my company 100% organically without taking on debt or outside investments.
Surviving, much less thriving, has required herculean effort and resilience. As we head into the last quarter of the year, what insights can we gain from the successes of small businesses in 2024?
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