In a new campaign, Coca-Cola is celebrating imperfect recreations of its logo worldwide, embracing cursive designs while highlighting inclusion and authenticity alongside brand guidelines and consistency.
The global vice president of Coca-Cola emphasized the brand's values of inclusion and authenticity, acknowledging the importance of guidelines and consistency while still welcoming diverse logo versions in the campaign.
While embracing diverse and imperfect versions of its logo, Coca-Cola still values brand standards like red color and Spencerian script, highlighting a balance between human connection and maintaining brand identity.
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