Vinted recently launched the 'Re-invinted' campaign, aligned with its 'New Again' creative platform, featuring a dynamic interactive website and shopper personality quiz. This campaign embodies the brand's sustainable ethos through innovative design and real-world data insights, supported by Stink Studios. It highlights the joy of second-hand shopping by celebrating the imperfections of pre-loved items while offering personalized experiences to users through the quiz that reveals their 'Pre-loved Personality'. This initiative aims to deepen shoppers' connection with second-hand items, making the experience both fun and emotionally rewarding.
Creating impactful branding is about pushing boundaries, and Vinted's delightfully immersive new campaign is a refreshing experience that transcends static design.
Each persona represents a unique personality trait when it comes to how members are getting the most out of buying and/or selling.
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