Coca-Cola's decision to use AI in its Christmas ad undermined its long-standing authenticity message, prompting consumer backlash against a brand known for real experiences.
Coca-Cola’s AI-generated ad not only came across as glitchy but also contrasted starkly with its 'real' brand image, alienating some core customers.
Controversial brand campaigns can generate buzz, but when they clash with a brand's identity, they risk permanent damage to customer relationships.
Mistakes in advertising can lead to disastrous results; while some brands seek spotlight through controversy, missteps can cause lasting harm to their reputation.
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