The new KitKat logo aims to modernize the brand while giving it a nostalgic charm, making it more distinctive on US store shelves.
Sterling Brands emphasizes that the redesign celebrates the crispy, creamy taste of KitKat, combining retro elements with contemporary design for a timeless appeal.
The update features cleaner typography with sharper lines, reduced kerning, and a thinner white ring around the text, enhancing visibility against the red background.
This rebranding reflects the trend of blending retro and modern design aesthetics, similar to changes seen in logos from various other brands.
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