The article discusses the risks associated with redesigning packaging, highlighting the case of Jack Daniels' new bottle and label. While the changes are subtle, customer discussions reveal concerns about potential alterations in taste. The piece notes that redesigns can often lead to confusion and mistrust among loyal customers, prompting brands to reassure them that their product remains unchanged. With examples from other brands and consumer reactions, the article emphasizes the importance of careful consideration and communication when implementing design changes.
Change in packaging design carries risks; too radical a redesign may alienate loyal customers, while subtle changes could fuel doubts about the product itself.
New Jack Daniels design alters bottle shape and label, but raises suspicion among loyal customers about potential changes to taste.
Brands must communicate effectively when packaging changes occur to avoid customer confusion over product identity and recipe.
While Jack Daniels' new look retains tradition, customer inquiries reveal underlying concerns about possible recipe changes.
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