Right, but ... three liters? That's four times the size of a typical booze bottle and twice as much as the previous largest Jack Daniel's offering (the distillery currently sells their Old No. 7 release in 50 mL, 100 mL, 200 mL, 375mL, 750 mL, 1 L and 1.75 L sizes). Then again, at $80, that's somewhat of a bargain, given that the 750 mL bottle retails for about $25-$30.
The decision to expand the Heritage Barrel into a permanent addition follows the strong reception of its earlier limited runs, which quickly became sought-after bottles among collectors and connoisseurs. Those special editions highlighted the distillery's ability to innovate while staying rooted in the traditions that define Jack Daniel's. Chris Fletcher, Master Distiller at Jack Daniel's, emphasized the importance of barrel-making to the distillery's craft.
Crafted using the same mash bill of 80% corn, 12% malted barley, and 8% rye that forms the backbone of its classic whiskey, Tennessee Blackberry undergoes the signature Lincoln County Process-mellowed drop by drop through ten feet of sugar maple charcoal. The result is a smooth, clean base that's ready to meet its fruity counterpart.
Despite its bright orange color, Jack Daniel's chicken dry rub was disappointingly bland with paprika and pepper being too subtle, making it unremarkable compared to other brands.