"Right, but ... three liters? That's four times the size of a typical booze bottle and twice as much as the previous largest Jack Daniel's offering (the distillery currently sells their Old No. 7 release in 50 mL, 100 mL, 200 mL, 375mL, 750 mL, 1 L and 1.75 L sizes). Then again, at $80, that's somewhat of a bargain, given that the 750 mL bottle retails for about $25-$30."
"And having a double magnum bottle is certainly a talking point. It's not unheard of, though that extended size is pretty limited and usually to vodka and brandy. Three-liter sizes were actually approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB) as one of 15 new "standards of fill" for spirits containers back in January, which also includes a 3.75 L size."
A three-liter bottle of Jack Daniel's Old No. 7 Tennessee Whiskey is now available in the U.S., marking the first time that size has been offered since Prohibition. Old No. 7 has been central to the Jack Daniel Distillery since the days of Mr. Jack, and the bold new size aims to create memorable holiday experiences. The three-liter format is four times a typical bottle and twice the previous largest Jack Daniel's release, and the $80 price is comparatively economical versus a 750 mL bottle. The TTB approved three-liter and 3.75 L sizes as standards of fill, and consumers reacted with amusement online, noting prior availability in other countries.
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