In an industry where products can easily blend together, Liquid Death aims to distinguish itself by focusing on entertainment and cultural connections rather than just the beverage it sells.
The adjustments to the Harris-Walz logo, while subtle, reflect a broader theme in political branding where every design choice is intended to evoke feelings of trustworthiness and stability.
Liquid Death has taken a unique approach to branding by not just selling a product, but creating an entire lifestyle and community around fun and humor.
Renowned typographer Jonathan Hoefler noted the Harris-Walz logo’s refinement as a 'haircut,' illustrating the importance of design nuances in political campaigns.
[
Collection
]
[
|
...
]