The content supply chain is 'a mess': Can Adobe help fix it? | MarTech
Briefly

We constantly heard the content space - the "content supply chain" as Adobe now calls it - referred to as "a mess."
Adobe is right to highlight these challenges and that, by continuing to build bridges between Creative Cloud and Experience Cloud, it is contributing to what one day might look like at a solution.
The user tells you what they want rather than the marketing determining what to put in front of the user.
What we've been doing is figuring out how to merge those two things.
Read at MarTech
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