The content supply chain is 'a mess': Can Adobe help fix it? | MarTechAdobe partners acknowledge content supply chain challengesAdobe's integration of AI bridges Creative Cloud and Experience Cloud
IPG teams up with Adobe to bring AI-powered content development to clientsIPG announced a strategic partnership with Adobe to empower marketers through AI and audience data metrics.Integration of Adobe's GenStudio into IPG engine aims to enhance content supply chains and create more authentic connections with consumers.