Rebranding has the power to breathe new life into established names, reposition it within the current zeitgeist, and attract fresh, younger audiences without losing current fans.
Even the most ubiquitous of brands can't rest on its laurels. A major rebrand in 1971 helped Kodak imprint itself on the camera-carrying consciousness.
The marketing materials created during Kodak's 1971 rebranding, characterised by bold geometric shapes and a striking colour palette, have a contemporary feel even today.
Over the decades, iconic brands like Pepsi and Apple have managed to redefine themselves through reinventing their logos and updating their visual aesthetics.
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